#BeApp, a new live music streaming platform, and Coca-Cola have announced the launch of Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy over 60 consecutive days.
Live performances from more than 100 artists across the globe, including Katy Perry, Anitta, DJ Khaled, Bebe Rexha, Miguel, Cast of Hamilton and Steve Aoki will begin streaming today to refresh fans one virtual performance at a time and support the International Red Cross and Red Crescent Movement.
Coke Studio Sessions marks the official debut of #BeApp, the social live music streaming platform from tech industry veterans Ray Smith and Ross Mason. #BeApp is an immersive, digital destination for fans to enjoy live music in a new way. Unlike other virtual concert platforms, #BeApp will offer a variety of interactive features, including:
- In-App Sharing: Sharing feature will encourage fans to invite friends and family to join them during the livestream.
- Currency/Points: By continuously interacting and sharing through the app, fans will earn in-app points and currency that can be redeemed for prizes, functionality upgrades and more.
- Prizes and Upgrades: Prizes include upgraded access to “front row seats,” artist shout-outs during the livestream and #BeApp swag.
- Front Row Seats: “Front row seats” offer fans a greater digital presence during the livestream, including having the user’s photo and name visible to all viewers.
- Donations: Fans will have the ability to make a donation to the International Red Cross and Red Crescent Movement to support Covid-19 relief efforts.
“#BeApp was designed for digital connection through a shared love of live music, and people need that connection now more than ever,” said Ray Smith, founder of #BeApp. “We’re thrilled to have Coca-Cola as our exclusive launch partner as we introduce #BeApp to fans around the world through unique new experiences.”
The first weekend of streaming included performances from Diplo, Kaskade, DJ Khaled, among others, and kicked off over the weekend. Additional artists will be announced across Coca-Cola and #BeApp social channels.
“We know that people may feel lonely or isolated as a result of the pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while we’re apart,” said Ricardo Fort, Vice President, Global Sports & Entertainment, The Coca-Cola Company. “By providing 60 days of live, interactive music content that fans can share and enjoy with others, we hope that Coke Studio Sessions will provide small, daily moments of entertainment for those adjusting to their new normal.”
Melkamu Abebe, General Manager for Coca-Cola Beverages Africa in Uganda (Century & Rwenzori Bottling Companies), said the entertainment app would combine music with public health and a noble humanitarian cause.
“They say music is food to the soul; if we can use music to support a good cause then it’s a great start, that’s what I would term as killing two birds with one stone. We get to bring you entertainment during this lockdown while raise resources to support a worthy cause for the vulnerable across the world. We are happy to be a part of this partnership,” he said.
Throughout the 60-day program, fans will have the opportunity to contribute directly to the International Red Cross and Red Crescent Movement to support Covid-19 efforts. The Coca-Cola Foundation has donated over $14 million to individual Red Cross and Red Crescent Societies around the world in response to Covid-19 and will additionally match up to a collective total of $3 million in consumer donations made through this program.
“The American Red Cross is grateful for partners like The Coca-Cola Foundation for stepping up during this difficult and uncertain time,” said Koby Langley, Senior Vice President of International Services for the American Red Cross. “The Coca-Cola Foundation’s contribution supports the global Red Cross and Red Crescent network’s efforts to slow the spread of this disease and alleviate suffering that the pandemic will cause. We are deeply grateful for their generous support during this challenging time.”
BeApp is a new social streaming platform that democratizes access to the world’s best artists, performances, and music moments live. BeApp brings the world’s most loved artists directly to homes, creating a global virtual living room. Free to download, the app lets you tune into a number of one-of-a-kind immersive experiences you would find at a concert or festival. Founded by tech industry veterans Ray Smith and Ross Mason the platform adds a gamified social layer to live streaming where fans can directly interact, shop, donate, and connect with their favorite artists creating a series of music defining moments with artists such as Katy Perry, Steve Aoki, Skrillex and DJ Khaled.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brand, our portfolio includes AdeS, Ayataka, Costa, Dasani, Del Valle, Fanta, Georgia, Gold Peak, Honest, innocent, Minute Maid, Powerade, Simply, smartwater, Sprite, vitaminwater and ZICO. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
About The Coca-Cola Foundation
The Coca-Cola Foundation is the global philanthropic arm of The Coca-Cola Company. Since its inception in 1984, The Foundation has awarded more than $1 billion in grants to support sustainable community initiatives around the world. For more information about The Coca-Cola Foundation, please visit: https://www.coca-colacompany.com/foundation
About the International Red Cross and Red Crescent Movement
The International Red Cross and Red Crescent Movement is the world’s largest humanitarian network. It is neutral and impartial, and dedicated to preventing and alleviating human suffering, protecting life and health, and upholding human dignity especially in armed conflicts and emergencies such as health crises and disasters. The Movement is composed of 192 national Red Cross and Red Crescent societies, the International Federation of Red Cross and Red Crescent Societies and the International Committee of the Red Cross.